... A pricing approach that is appropriate when a target market is price sensitive is: market penetration : This activity contains 25 questions. Intermediaries play an important role in matching ________. The goal of this strategy is to get the product directly in front of the customers, in the form of trade shows and point of sale displays. A push promotional strategy, is a marketing strategy that sees companies take its products to its consumers. One of the main objectives with push marketing is to reduce to as small as possible the … A company's channel decisions directly affect every ________. Question 1 . There are many advantages to using pull strategy besides using a push strategy.. 1) Value creation – Because the company wants to use pull marketing instead of push, the company focuses more on creating value for the brand rather then just pushing a sub standard product.. 2) Brand equity creation – With use of ATL … Using the push strategy is most appropriate when ________. However, by determining the right strategy, measuring it with an operating system, and adjusting as necessary to variances, you can increase your efficiencies and boost your bottom line. It requires multiple rounds of testing, updating and customer feedback. Which of the following is NOT a typical supply chain member? Here we have given Strategic Management MCQ with Answers. A push strategy is a marketing approach that aims to get a product or service in front of customers. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. Question 9. A) reseller B) supplier C) wholesaler D) retailer's creditor E) go... An attractive idea must be developed into a ________. Once you have completed the test, click on 'Submit Answers for Grading' to get your results. a. Project c c. Job shop d. Flow shop 2. A push strategy uses a) Sales force and trade promotion money to induce intermediaries b) Advertising and promotion to persuade consumers ... Push strategy is appropriate when a) There is low brand loyalty b) There is high brand loyalty c) Depends Product type and consumer sophistication – a pull strategy works well for firms in • Price discrimination - occurs when firms consumer goods selling to a large market segment charge consumers in different countries different – a push strategy works well for prices for the same product industrial products 2. MCQ: Unit -2: Operation processes 1.What type of process would a Cement plant be most likely to use? Strategic Management MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. C)... MRP II is accurately described as: A) MRP software designed for services. correct incorrect. _____ actions by an entrepreneur is most likely to contribute to creative destruction. Free download in PDF Marketing Management Multiple Choice Questions(MCQs) & Answers for competitive exams. Top 20) D. all of the above. ... Three variables appropriate to the industry. Command C. Control D. Getting others to follow 2. there are many choices of electronic media. The process of selecting one or more market segments to enter is called ________. A. Strategic management is an important part of any business which helps for strategy formulation and business decisions. At this time, we expect the total project to cost 89 percent more than planned. ... Strategy is about how a firm positions itself in relation to the industry structure. This post covers marketing multiple choice questions with answers and explanation. B xi) The first step of selling process is a) Approach b) Presentation c) Prospecting d) Demonstration. C Strategy is about how firms respond to macro-environmental changes. Remember: A push factor is something that would compel someone to leave their homeland. Development of a new product B. Take-over of a competitor C. Issuing shares D. Development of a new product. _______ are visual representations of consumer perceptions and preferences. Using the push strategy is most appropriate when _____. d) All of the above. correct incorrect. _____ is increasing Leadership rapidly: A. B. Wh... Distribution resource planning (DRP) is: A) a transportation plan to ship materials to warehouses. B) customer surveys. A) stimulus B) motive C) culture D) perc... _______ are visual representations of consumer perceptions and preferences. Typically, businesses use push strategies in the following scenarios: When launching a novelty or new product or service; When operating in a very niche market; When facing tough competition in their niche; Or when running a short-term sales promotion; In all of these cases, it’s tough to reach your target audience without any push marketing efforts. B) MRP with a new set of computer programs that execute on m... A cost performance index (CPI) of 0.89 means: A. Push and Pull Strategies in Practise In real life, no businesses rely entirely on either push or pull logistics, but instead employ a mixture of the two to make the best use of them. A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers … Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 2 1. Push strategy is best suited when there is low brand loyalty in a category. Project management software in software engineering is different as compare to traditional project management approach in that software projects have a unique lifecycle process.. 1. Our quiz/worksheet combo is made up of questions on strategies for push and pull promotions. These Strategic Management Multiple Choice Questions can be used for quizzes, internal exams, entrance exams, skill tests or aptitude tests. What type of process would a fertilizer plant be most likely to use a. ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. The qualitative research strategy places a value on: a) Using numbers, measurements and statistical techniques. A) intangible product B) easy to store C) customer interaction is high D)... ABC analysis divides on-hand inventory into three classes, generally based upon which of the following? Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. Push strategy is appropriate where there is low brand loyalty in a category, brand choice is made in the store, the product is an impulse item, and product benefits are well understood. A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers … Chapter 3 Multiple choice questions. A) product line B) product mix C) product exten... A company's channel decisions directly affect every ________. Read Next: Interview Questions on Stack and Queue in Data Structure set-2 Read More: Data Structure MCQ Questions Download: Pdf E-Book Of Data Structure MCQ Questions MCQs of Entrepreneurship and Innovation. Which of the following is an example of value-free research? correct incorrect. Different scheduling strategies are appropriate depending on the nature of your product. Which of the following is a strategy that a manufacturer or wholesaler can use to legally control a good's final retail selling price? ABC analysis is based upon the principle that: Unpublished sources of external strategic information include all of the following EXCEPT. A) It alone should be used in decision-making. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. A "push" promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demandfor a product: it takes the product to the customer - the customer knows about the product when they buy it.. Producer promotes product wholesalers > wholesalers promote product to retailers > retailers promote product to consumers Using the push strategy is most appropriate when _____. The marketing research process is presented to you in your text as: UPS is a company that hires a very high number of __________ and _________ workers. Continuous flow b. b) Generating theories through inductive research about social meanings. ABC analysis divides on-hand inventory into three classes, generally based upon which of the following? The process of selecting one or more market segments to enter is called ________. The producer promotes the product to … A) product idea B) product concept C) screened product D) test market E) prod... A ________ is the set of all products and items a particular seller offers for sale. Push factor. ix) Push strategy of promotion is aimed at a) middlemen b) customers c) both (a) and (b) d) none of these. Unlike pull strategy, is appropriate for the products with high brand loyalty, where the consumers are well known about the differences in various brands, and they opt for a particular brand before they go shopping. An attractive idea must be developed into a ________. Leadership MCQs Multiple Choice Questions 1. Using the push strategy is most appropriate when ________. distribution channels are long. Answer: 1 question A push strategy is appropriate when Multiple Choice the firm is selling consumer goods. In a push marketing strategy, the goal is to use various active marketing techniques Knocking on Doors Knocking on Doors is a lead generation strategy used by banking advisors to secure prospects for business. Process selection is primarily considered during: a) Planning b) Organizing c) Leading d) Controlling 3. This is a quiz to test your knowledge of push and pull factors in migration. Advantages of using this method over push marketing strategies. About This Quiz & Worksheet. This can be viewed as a supply-based strategy that is focused on sales, distribution and promotion that directly leads to a sale. A) item quality B) unit price ... ABC analysis is based upon the principle that: A) all items in inventory must be monitored very closely. A) market targeting B) market dominance C) market p... ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influen... A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. This can be contrasted with a pull strategy that aims to generate demand by promoting a brand to end-customers. Which is the most commonly used measure in media planning. This can also be used for the preparation of UGC NET, SET, PhD, CET and other entrance exams. Which of the following is NOT a typical supply chain member? Costs of dissatisfaction, repair costs, and warranty costs are elements of cost in the: A) quality loss function. If suppliers are unreliable or too costly, which of these strategies may be appropriate? Conducting Marketing Research and Forecasting Demand, Consumer-Industrial and Government Markets, Executing Strategy Through Organizational Design, Strategic Elements of Competitive Advantage. C x) Coupons, contest, premiums are tools for a) personal selling b) sales promotion c) direct marketing d) publicity. Answer - Click Here: D. 2. the firm is selling complex new products. Which statement best describes intuition. Management Chapter | Multiple Choice | Questions and Answers | Test Bank. Trust yourself to choose the best option. c) Conducting research that is of a very high quality. If suppliers are unreliable or too costly, which of these strategies may be appropriate? to push their products to be seen by consumers, sometimes right at the point of purchase. Strategy B. Push Strategy Strategy that calls for using the sales force and trade promotion to push the product through channels. Strategic Management MCQ Questions and answers with easy and logical explanations. Modern-day supply chain operations are very complex and consist of some steps from getting the raw materials to the delivery of the final product to the end consumer. Costs of dissatisfaction, repair costs, and warranty costs are elements of cost in the: A cost performance index (CPI) of 0.89 means: Which of the following is NOT a typical service attribute? Unpublished sources of external strategic information include all of the following EXCEPT A) abstracts. Which statement best describes intuition? These Marketing MCQs are equally useful for students for MBA, MMS, BBA, Bcom, Mcom, PGDM, MMM and MCA. Clearly, it can be complex to align supply and demand. Now you have a head start on the strategies for conquering the AP® US History multiple choice section of the APUSH exam. B) Pareto chart. Multiple-choice questions Try the multiple choice questions below to test your knowledge of this chapter. A strategic decision can be distinguished from other types of decisions by three factors, these are magnitude, time-scale and: A push strategy is appropriate when A.There are many choices of electronic media B.The firm is selling consumer goods C.Distribution channels are long D.The firm is selling complex new products D.The firm is selling complex new products If a firm is facing long distribution channels, the firm should choose a _____ strategy. Push 16) A. LIFO 17) C. Pop 18) A. front 19) A. A ________ is the set of all products and items a particular seller offers for sale. 14) B. push 15) A. A pull factor is something that would attract someone to move to a particular country. Now a day’s most of the IT-industry software project management agile methodology is used to managed the projects. These Marketing Management Objective Questions with Answers are important for competitive exams UGC NET, GATE, IBPS Specialist Recruitment Test. 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